If you’re building a company in Europe, you have to think global from day one. Your first customer might be in Berlin, but your 100th should be in Bangkok or Buenos Aires.

Analysis

The claim is presented as a direct quote from a mentorship session, but no transcript, video, or reputable source has been found confirming she said these exact words. Even if she did, the advice itself is opinion‑based and not a factual assertion that can be objectively verified. Consequently, the statement cannot be confirmed or refuted with available evidence.

Background

Jacqueline van den Ende has spoken at Startupbootcamp events about scaling European startups, often emphasizing international expansion. However, specific wording varies across interviews and presentations. Advice to think globally early is common in startup circles, but attributing that precise phrasing to her in 2015 lacks documented proof.

Verdict summary

There is no verifiable record that Jacqueline van den Ende made this exact statement in the 2015 Startupbootcamp session.

Sources consulted