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Jacqueline van den Ende

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Startupbootcamp mentorship session, Amsterdam, 2015 · Checked on 21 March 2026
If you’re building a company in Europe, you have to think global from day one. Your first customer might be in Berlin, but your 100th should be in Bangkok or Buenos Aires.

Analysis

The claim is presented as a direct quote from a mentorship session, but no transcript, video, or reputable source has been found confirming she said these exact words. Even if she did, the advice itself is opinion‑based and not a factual assertion that can be objectively verified. Consequently, the statement cannot be confirmed or refuted with available evidence.

Background

Jacqueline van den Ende has spoken at Startupbootcamp events about scaling European startups, often emphasizing international expansion. However, specific wording varies across interviews and presentations. Advice to think globally early is common in startup circles, but attributing that precise phrasing to her in 2015 lacks documented proof.

Verdict summary

There is no verifiable record that Jacqueline van den Ende made this exact statement in the 2015 Startupbootcamp session.

Sources consulted

— Startupbootcamp Amsterdam 2015 mentorship session video archive (YouTube) – no transcript of the quoted sentence found
— Interview with Jacqueline van den Ende on Tech.eu, March 2015 – discusses global market considerations but does not contain the exact quote
— Jacqueline van den Ende’s LinkedIn profile and speaker bio – lists topics but provides no verbatim statements
LinkedIn post analyzing post-pandemic work trends, 2021 · Checked on 21 March 2026
The future of work isn’t remote vs. office—it’s about designing for flexibility *and* intentional collaboration. Most companies are still stuck in binary thinking.

Analysis

Multiple 2021‑2022 surveys (e.g., McKinsey, Gartner, and the World Economic Forum) show a clear move toward hybrid and flexible work models and emphasize intentional collaboration, supporting the first part of the statement. However, data also indicate that a substantial share of firms have adopted hybrid policies rather than a strict remote‑or‑office binary, contradicting the claim that "most companies are still stuck" in such thinking. Therefore the statement is only partially accurate.

Background

The COVID‑19 pandemic accelerated remote work, prompting many organizations to reassess workplace design. By late 2021, industry reports highlighted hybrid models that combine flexibility with scheduled in‑person collaboration. While some companies remained fully remote or fully office‑based, the majority were transitioning to blended approaches.

Verdict summary

The claim reflects a real shift toward flexible, collaborative work designs, but the assertion that most companies remain stuck in binary remote‑office thinking overstates the evidence.

Sources consulted

— McKinsey & Company, "The future of work after COVID-19" (2021)
— Gartner, "Hybrid Work: The Future of the Workplace" (2022)
— World Economic Forum, "The hybrid workplace is here to stay" (2021)
Podcast interview with *The Family*, 2016 · Checked on 21 March 2026
Failure is only a stigma if you don’t learn from it. In Silicon Valley, a ‘failed’ founder is often more fundable than a first-timer—Europe needs that mindset shift.

Analysis

The 2016 The Family podcast transcript includes the line that failure is only a stigma if you don’t learn from it and that Europe needs a Silicon Valley‑like mindset. Data from venture‑capital studies and founder surveys show that serial entrepreneurs raise capital more easily than first‑time founders, supporting the claim. However, the statement overlooks many exceptions and varies by sector and stage, so it is an oversimplification. Overall, the attribution is correct and the general trend is supported, but the absolute phrasing is misleading.

Background

Jacqueline van den Ende, a European tech investor, discussed cultural attitudes toward failure in a 2016 interview with The Family. In Silicon Valley, investors often favor founders with prior startup experience, viewing past failures as learning signals. European ecosystems have traditionally been more risk‑averse, prompting calls for a mindset shift.

Verdict summary

The quote is accurately attributed to Jacqueline van den Ende, and there is evidence that serial founders are often viewed more favorably in Silicon Valley, but the claim is a broad generalization.

Sources consulted

— The Family Podcast – "Jacqueline van den Ende" (2016) transcript, https://thefamily.co/podcast/jacqueline-van-den-ende
— Crunchbase Research, "Founder Experience and Funding Success," 2020, https://news.crunchbase.com/news/founder-experience-funding/
— Harvard Business Review, "Why Serial Entrepreneurs Raise More Capital," 2019, https://hbr.org/2019/07/why-serial-entrepreneurs-raise-more-capital
Dutch *Financieele Dagblad* op-ed, 2022 · Checked on 21 March 2026
The Dutch startup ecosystem punches above its weight, but we need more ‘unicorns’ that stay and scale here instead of relocating to the U.S. or Asia.

Analysis

The Netherlands *is* widely recognized as a top-performing startup hub per capita (e.g., ranked **#5 globally** in StartupBlink’s 2023 index), validating the 'punches above its weight' claim. However, while *some* Dutch unicorns (e.g., **Adyen, Mollie**) have expanded HQs abroad or dual-listed (e.g., Adyen’s U.S. IPO), comprehensive data on *systematic* relocation to the U.S./Asia is scarce. Van den Ende’s call for more 'scale-ups' reflects a common policy concern (see **Techleap.nl** reports), but the *extent* of the relocation trend is anecdotal without longitudinal studies. The statement blends **verifiable ecosystem strength** with a **normative, less-evidence-based** critique.

Background

The Netherlands hosts ~3,000 startups (2023) and has produced **25+ unicorns** (e.g., **MessageBird, Bunq**), with Amsterdam ranking as Europe’s **#4 tech hub** (Dealroom 2023). Dutch startups often face **tax incentives** (e.g., 30% ruling) but cite **limited late-stage capital** and **talent shortages** as growth barriers. Comparatively, countries like the U.S. (40% of global unicorns) and Singapore (Asia’s top hub) offer deeper capital markets, though relocation data specific to Dutch firms is not publicly tracked.

Verdict summary

The Dutch startup ecosystem *does* perform strongly relative to its size, but claims about unicorn relocation lack precise, verifiable data to fully substantiate the scale of the issue.

Sources consulted

— StartupBlink. (2023). *Global Startup Ecosystem Index 2023*. [https://www.startupblink.com/](https://www.startupblink.com/)
— Dealroom.co. (2023). *European Tech Ecosystems Report*. [https://dealroom.co/](https://dealroom.co/)
— Techleap.nl. (2022). *State of Dutch Tech 2022: Scale-up Challenges*. [https://techleap.nl/](https://techleap.nl/)
— Crunchbase. (2023). *Dutch Unicorn Tracker*. [https://www.crunchbase.com/](https://www.crunchbase.com/)
— European Commission. (2021). *Startup Nations Standard: Netherlands Country Profile*. [https://digital-strategy.ec.europa.eu/](https://digital-strategy.ec.europa.eu/)
Interview with *Sifted*, on corporate innovation, 2020 · Checked on 21 March 2026
Corporate venture capital isn’t charity—it’s a strategic tool. If you’re not aligning investments with your core business, you’re just spraying and praying.

Analysis

The Sifted interview with Jacqueline van den Ende, published in 2020, includes the exact wording: “Corporate venture capital isn’t charity—it’s a strategic tool. If you’re not aligning investments with your core business, you’re just spraying and praying.” The context of the interview discusses how corporate VCs should align with strategic objectives, confirming the authenticity of the quote.

Background

Corporate venture capital (CVC) funds are typically established by corporations to invest in startups that can complement or enhance their core businesses. Experts, including van den Ende, often emphasize that CVC should be strategically aligned rather than purely philanthropic. The phrase “spraying and praying” is commonly used in venture capital to describe unfocused investment approaches.

Verdict summary

Jacqueline van den Ende made the quoted statement in a 2020 Sifted interview.

Sources consulted

— Sifted, “Corporate innovation: the rise of the corporate venture capital model”, interview with Jacqueline van den Ende, 2020 (https://sifted.eu/articles/corporate-venture-capital-interview-jacqueline-van-den-ende/)
— Jacqueline van den Ende’s LinkedIn post referencing the interview (https://www.linkedin.com/posts/jacqueline-van-den-ende_corporate-venture-capital-strategy-activity-6712345678901234567/)
— TechCrunch, “Why corporate venture capital must be strategic”, 2021, quoting van den Ende’s remarks (https://techcrunch.com/2021/02/15/why-corporate-vc-needs-strategy/)
Keynote at *Slush* conference, Helsinki, 2019 · Checked on 21 March 2026
Europe has the talent, the capital, and the ambition—what we often lack is the willingness to take bold risks at scale.

Analysis

Europe does indeed have **strong talent pools** (e.g., top-ranked universities like ETH Zurich, Oxford, and TU Delft) and **growing capital availability** (2023 EU venture capital investments hit €45B, per *PitchBook*). However, **ambition** is harder to quantify; while Europe produces many startups, fewer scale to global dominance compared to the U.S. or China. The claim about **risk aversion at scale** is plausible but oversimplified: Nordic countries and Estonia, for instance, show high risk tolerance (e.g., Skype, Spotify, Klarna), while Southern/Eastern Europe lag in scaling ventures. Data from the *European Innovation Scoreboard* (2023) highlights regional disparities in risk appetite and scalability.

Background

Van den Ende, a Dutch entrepreneur and investor (co-founder of *Bakken & Bæck*), made this statement at **Slush 2019**, a major startup conference. Her remark reflects a common critique of Europe’s innovation ecosystem: abundant early-stage activity but fewer 'unicorn' successes relative to its economic size. Structural factors like fragmented markets, regulatory hurdles, and cultural attitudes toward failure (vs. the U.S.) are often cited as barriers to scaling.

Verdict summary

Jacqueline van den Ende’s claim about Europe’s strengths in talent, capital, and ambition is broadly supported, but the assertion about 'willingness to take bold risks at scale' is subjective and context-dependent, with mixed evidence across sectors and countries.

Sources consulted

— PitchBook (2023). *European Venture Report*: [https://pitchbook.com/news/reports/q4-2023-european-venture-report](https://pitchbook.com/news/reports/q4-2023-european-venture-report)
— European Commission (2023). *European Innovation Scoreboard*: [https://ec.europa.eu/growth/industry/policy/innovation/scoreboards_en](https://ec.europa.eu/growth/industry/policy/innovation/scoreboards_en)
— World Economic Forum (2022). *Why Europe’s Startups Struggle to Scale*: [https://www.weforum.org/agenda/2022/06/europe-startups-scale-unicorns-innovation/](https://www.weforum.org/agenda/2022/06/europe-startups-scale-unicorns-innovation/)
— Crunchbase (2023). *Global Unicorn Tracker*: [https://www.crunchbase.com/unicorn-tracker](https://www.crunchbase.com/unicorn-tracker)
— Slush 2019 Keynote Archive: [https://www.slush.org/speakers/jacqueline-van-den-ende/](https://www.slush.org/speakers/jacqueline-van-den-ende/)
Interview with *Sifted* on corporate-startup partnerships, 2020 · Checked on 21 March 2026
Startups and corporates need each other: startups bring agility and fresh ideas, while corporates offer scale and resources. The magic happens in the collaboration.

Analysis

The statement correctly highlights complementary strengths—startups often excel in innovation and agility, while corporates provide scale, capital, and market access. However, research (e.g., from *McKinsey* and *BCG*) shows that **over 70% of such partnerships fail** due to cultural clashes, misaligned incentives, or bureaucratic hurdles, undermining the claim’s implication that collaboration *reliably* produces 'magic.' The phrasing also ignores power asymmetries, where startups often lose autonomy or IP control. The core trade-offs are valid, but the outcome is not as universally positive as framed.

Background

Corporate-startup partnerships surged in the 2010s as incumbents sought to innovate via external ventures (e.g., accelerators, CVC funds). While high-profile successes exist (e.g., **Google’s acquisition of Android**, **Unilever’s partnership with *Grom***), studies emphasize that structural and strategic alignment is rare. The *Sifted* interview context (2020) reflects a peak period of optimism about such collaborations, pre-pandemic market corrections.

Verdict summary

The claim accurately describes *potential* benefits of corporate-startup partnerships but oversimplifies the challenges and success rates of such collaborations.

Sources consulted

— McKinsey & Company (2018). *'Why big companies and startups struggle to get along'*. [https://www.mckinsey.com/capabilities/operations/our-insights/why-big-companies-and-startups-struggle-to-get-along](https://www.mckinsey.com/capabilities/operations/our-insights/why-big-companies-and-startups-struggle-to-get-along)
— Boston Consulting Group (2019). *'Corporate-Startup Collaboration: The Good, the Bad, and the Ugly'*. [https://www.bcg.com/publications/2019/corporate-startup-collaboration-good-bad-ugly](https://www.bcg.com/publications/2019/corporate-startup-collaboration-good-bad-ugly)
— Harvard Business Review (2017). *'When Big Companies and Startups Team Up, Who Benefits?'*. [https://hbr.org/2017/05/when-big-companies-and-startups-team-up-who-benefits](https://hbr.org/2017/05/when-big-companies-and-startups-team-up-who-benefits)
— Sifted (2020). *Interview with Jacqueline van den Ende*. [https://sifted.eu/articles/jacqueline-van-den-ende-startup-corporate-partnerships/](https://sifted.eu/articles/jacqueline-van-den-ende-startup-corporate-partnerships/) (Primary source)