We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.

Analysis

The phrasing “We see our customers as invited guests to a party, and we are the hosts…make every important aspect of the customer experience a little bit better” is verbatim from Bezos’s 2016 Amazon shareholder letter. A review of the 2013 letter shows no such passage. Thus the statement misattributes the source year while correctly quoting the content.

Background

Jeff Bezos regularly uses the ‘guest at a party’ metaphor to illustrate Amazon’s customer‑centric philosophy. The 2016 letter emphasized this theme, whereas the 2013 letter focused on other topics such as long‑term thinking and infrastructure investment.

Verdict summary

The quote is accurate but it appears in Jeff Bezos’s 2016 shareholder letter, not the 2013 letter.

Sources consulted