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The question isn’t, ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves?’

Mark Elliot Zuckerberg

Early interview on privacy, *The New Yorker*, 2010 · Gecheckt op 27 februari 2026
The question isn’t, ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves?’

Analyse

The quote aligns with Zuckerberg’s documented philosophy at the time, emphasizing user agency in sharing personal data rather than platform-driven extraction. It was published in a September 20, 2010, *New Yorker* profile by Jose Antonio Vargas, titled ['The Face of Facebook'](https://www.newyorker.com/magazine/2010/09/27/the-face-of-facebook), where Zuckerberg discussed Facebook’s shift toward public sharing. The phrasing matches the article’s direct quotation, and no credible sources dispute its attribution.

Achtergrond

In 2010, Facebook faced criticism for privacy changes that defaulted user data to more public settings, prompting debates about consent and corporate responsibility. Zuckerberg’s statement reflected his argument that social norms were shifting toward openness, a stance he later nuanced amid regulatory scrutiny. The interview occurred during Facebook’s rapid growth phase, when its handling of user data became a defining industry issue.

Samenvatting verdict

Mark Zuckerberg did make this statement in a 2010 *New Yorker* interview about Facebook’s evolving privacy policies and user-sharing culture.

Geraadpleegde bronnen

— Vargas, J. A. (2010, September 20). *The Face of Facebook: Mark Zuckerberg opens up.* The New Yorker. https://www.newyorker.com/magazine/2010/09/27/the-face-of-facebook
— Kirkpatrick, D. (2010). *The Facebook Effect: The Inside Story of the Company That Is Connecting the World* (pp. 210–215). Simon & Schuster. (Context on 2010 privacy debates)
— Angwin, J. (2010, May 12). *Facebook’s Privacy Changes: The Good, the Bad and the Ugly.* The Wall Street Journal. https://www.wsj.com/articles/SB10001424052748704421204575238992433930602 (Background on 2010 privacy controversies)