If you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there.
Analysis
While preparation and knowledge reduce risk, they do not eliminate it entirely. Market conditions, competition, and unforeseen events (e.g., economic downturns, pandemics) can derail even well-prepared ventures. Cuban's claim implies risk can be fully mitigated, which is not universally true. His broader point about persistence is valid but framed as an absolute.
Background
Mark Cuban is a billionaire entrepreneur and investor known for his appearances on *Shark Tank*, where he often emphasizes hard work and preparation. However, his statement reflects a common entrepreneurial optimism that may not account for systemic or probabilistic risks.
Verdict summary
The statement oversimplifies risk in entrepreneurship, ignoring uncontrollable external factors.
Sources consulted
— Harvard Business Review: 'Why Entrepreneurs Should Embrace Risk' (2017)
— Forbes: 'Mark Cuban on Risk, Reward and the Importance of Sales' (2016)
— U.S. Small Business Administration: 'Risk Management for Small Businesses' (2020)