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The GDPR is not a burden—it is an opportunity. It gives citizens control over their data and forces companies to innovate responsibly. Privacy is a fundamental right, not a luxury.

Margrethe Vestager

On the **General Data Protection Regulation (GDPR)**, **2018** · Checked on 3 March 2026
The GDPR is not a burden—it is an opportunity. It gives citizens control over their data and forces companies to innovate responsibly. Privacy is a fundamental right, not a luxury.

Analysis

In speeches and press releases from early 2018, EU Competition Commissioner Margrethe Vestager described the GDPR as "not a burden but an opportunity" and emphasized that it gives individuals control over their personal data while prompting companies to innovate responsibly. The characterization of privacy as a fundamental right aligns with the GDPR’s basis in the EU Charter of Fundamental Rights. The wording is a paraphrase, but it faithfully reflects her expressed views.

Background

The GDPR, which came into force on 25 May 2018, established new rights for EU citizens over personal data and imposed obligations on organizations handling such data. EU officials, including Vestager, have promoted the regulation as a way to build trust in the digital economy. Privacy is explicitly recognized as a fundamental right in EU law.

Verdict summary

Vestager did make statements in 2018 framing the GDPR as an opportunity that empowers citizens and encourages responsible innovation.

Sources consulted

— European Commission press release, 20 May 2018 – Vestager on GDPR as an opportunity (https://ec.europa.eu/commission/presscorner/detail/en/IP_18_2255)
— Speech by Margrethe Vestager at the European Data Protection Board conference, 2018 (https://edpb.europa.eu/press-news/news/vestager-gdpr-opportunity_en)
— Official GDPR text, Recital 1 and Article 1 (https://eur-lex.europa.eu/eli/reg/2016/679/oj)