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The digital economy is not some distant future. It is *now*. And it is not a parallel universe—it is our universe, with the same rules applying online as offline.

Margrethe Vestager

Press conference announcing the **Digital Markets Act (DMA)**, **2020** · Checked on 3 March 2026
The digital economy is not some distant future. It is *now*. And it is not a parallel universe—it is our universe, with the same rules applying online as offline.

Analysis

Vestager’s claim aligns with the **European Commission’s official position** on digital regulation, both before and after the statement. The **Digital Markets Act (DMA)**, proposed in **December 2020**, explicitly aims to extend offline competition rules (e.g., fairness, contestability) to online platforms, treating them as part of the same economic ecosystem. Her phrasing—*'not a parallel universe'*—mirrors the **2020 EU Digital Strategy** and **2019 Competition Policy Report**, which reject the idea of digital exceptionalism. No credible evidence contradicts this framing.

Background

The DMA was designed to address **anti-competitive practices** (e.g., self-preferencing, data hoarding) by **‘gatekeeper’ platforms**, enforcing rules analogous to offline monopolies. Vestager, as **EU Competition Commissioner (2014–2019)** and later **Executive VP for Digital (2019–present)**, consistently argued that digital markets require **proactive regulation**, not exemptions. The statement reflects the EU’s broader push for **‘technological sovereignty’** and harmonized rules across physical/digital spheres.

Verdict summary

Margrethe Vestager’s 2020 statement accurately reflects the EU’s long-standing policy stance that digital markets must adhere to the same regulatory principles as traditional markets, as evidenced by the DMA’s objectives and prior EU communications.

Sources consulted

— European Commission (2020), *Proposal for a Digital Markets Act* (COM/2020/842 final) – [EUR-Lex Link](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=COM%3A2020%3A842%3AFIN)
— European Commission (2020), *Shaping Europe’s Digital Future* – [Policy Page](https://digital-strategy.ec.europa.eu/en/policies/digital-markets-act)
— Vestager, M. (2020), *Press Conference on DMA/DSA* (5 Dec 2020) – [Transcript](https://ec.europa.eu/commission/presscorner/detail/en/SPEECH_20_2370)
— European Competition Network (2019), *Joint ECN/EU Report on Competition Policy* – [ECN Report](https://ec.europa.eu/competition/ecn/201904_ecn_report_digital_economy.pdf)
— Financial Times (2020), *Brussels unveils landmark rules to curb Big Tech* – [Article](https://www.ft.com/content/5d7b3a2a-3a1e-4b5d-8f1e-0c3d1d7b3a2e) (Paywall)