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We have a crisis of trust in technology. We need a new social contract for the digital age—one where companies are held accountable for the ethical use of data and AI.

Marc Benioff

*Time* magazine op-ed, 2021 · Checked on 3 March 2026
We have a crisis of trust in technology. We need a new social contract for the digital age—one where companies are held accountable for the ethical use of data and AI.

Analysis

Surveys from Pew Research (2020-2023) and Edelman Trust Barometer (2021) confirm declining public trust in tech companies over data privacy, AI ethics, and misinformation, validating the 'crisis of trust' framing. However, the assertion that *a new social contract is needed*—while widely debated among policymakers (e.g., EU AI Act, U.S. algorithmic accountability proposals)—is an argumentative stance, not a verifiable fact. Benioff’s framing aligns with his role as CEO of Salesforce, a company that has publicly advocated for tech regulation. The claim blends observable trends with normative prescription.

Background

Public trust in technology has eroded due to high-profile scandals (e.g., Cambridge Analytica, AI bias controversies) and opaque data practices, prompting calls for reform. Governments and organizations (e.g., OECD, IEEE) have proposed ethical frameworks for AI/data, but no universally adopted 'social contract' exists yet. Benioff’s op-ed reflects a broader tech industry divide between self-regulation proponents and those pushing for binding legal standards.

Verdict summary

Benioff’s claim about a 'crisis of trust in technology' is broadly supported by public opinion polls, but the call for a 'new social contract' reflects a subjective advocacy position rather than an established fact.

Sources consulted

— Pew Research Center. (2023). *Americans’ Complicated Feelings About Social Media in an Era of Widely Spread Misinformation*. https://www.pewresearch.org/internet/2023/07/10/americans-complicated-feelings-about-social-media-in-an-era-of-widely-spread-misinformation/
— Edelman. (2021). *2021 Edelman Trust Barometer: Tech Sector Sees Trust Decline*. https://www.edelman.com/trust/2021-trust-barometer
— European Commission. (2024). *EU AI Act: First Regulation on Artificial Intelligence*. https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai
— Benioff, M. (2021). *Time Magazine Op-Ed: ‘Capitalism Must Evolve. Here’s How We Can Lead the Charge’*. https://time.com/6098691/marc-benioff-capitalism-evolution/
— IEEE. (2022). *Ethically Aligned Design: Prioritizing Human Well-Being with Autonomous and Intelligent Systems*. https://standards.ieee.org/industry-connections/ec/ead-v2e.html