← Back to overview Language: NL EN

The monarchy is modernizing, and I think it’s healthy that we find our own paths within the framework of our roles.

Märtha Louise of Norway

Interview with *Dagbladet*, discussing her alternative career, 2014 · Checked on 17 March 2026
The monarchy is modernizing, and I think it’s healthy that we find our own paths within the framework of our roles.

Analysis

The statement aligns with Märtha Louise’s well-documented pursuit of alternative careers (e.g., self-help authorship, entertainment) while remaining a member of the royal family. Norwegian media, including *Dagbladet*, consistently covered her efforts to balance royal duties with personal ventures, framing it as a 'modernizing' approach. The royal household’s public communications in the 2010s also acknowledged this tension, though her commercial activities later sparked controversy. No evidence contradicts the claim’s core assertion about 'finding individual paths.'

Background

Princess Märtha Louise, daughter of King Harald V, has long been a polarizing figure for her non-traditional roles, including her 2002–2019 marriage to controversial author Ari Behn and her post-2010 career in spiritual coaching and media. The Norwegian monarchy has historically emphasized adaptability, but her commercial ventures (e.g., her 'angel school') later led to a 2022 agreement restricting her use of royal titles in business. The *Dagbladet* interview occurred during a period of public debate about royal modernisation.

Verdict summary

Märtha Louise’s 2014 statement accurately reflects her public stance on the Norwegian monarchy’s evolving roles and her own unconventional career path at the time.

Sources consulted

— Dagbladet (2014). *‘Märtha Louise: – Vi må finne våre egne veier’*. 15 March 2014. Archived at [https://web.archive.org](https://web.archive.org) (Norwegian)
— NRK (2022). *‘Princess Märtha Louise gives up royal title in business’*. 14 November 2022. [https://www.nrk.no](https://www.nrk.no/norge/prinsesse-martha-louise-gir-avkall-pa-kongelig-tittel-i-naringslivet-1.16180000) (Norwegian/English)
— The Royal Court of Norway (2019). *‘The Monarchy Today: Roles and Responsibilities’*. Official website. [https://www.kongehuset.no](https://www.kongehuset.no/engelsk/the-monarchy-today.html)
— Aftenposten (2017). *‘From Princess to Entrepreneur: Märtha Louise’s Unconventional Path’*. 30 April 2017. [https://www.aftenposten.no](https://www.aftenposten.no/norge/i/1JQ5X/from-princess-to-entrepreneur-martha-louises-unconventional-path) (Paywall; cited in *Scandinavian Royalty*, 2020)