Analysis
In a 2019 interview with Forbes, Jenner said the brand had never taken outside investment. However, later that year she agreed to sell a majority stake in Kylie Cosmetics to Coty Inc. for $600 million, which is a clear outside investment. The sale was publicly disclosed and documented, contradicting her statement.
Background
Kylie Cosmetics was launched in 2015 and grew rapidly, largely funded by Jenner’s personal earnings. The company remained privately held until the 2019 transaction with Coty, marking its first external capital infusion. The timing of the interview and the subsequent sale suggests the claim was inaccurate or misleading.
Verdict summary
Kylie Jenner’s claim that Kylie Cosmetics had never taken outside investment is false because she sold a 51% stake to Coty Inc. in 2019.