Yes is more. [...] Instead of the typical either/or, we propose a world of both/and—where sustainability is hedonistic, where affordability is sexy, where utility is playful.

Analysis

The passage appears verbatim on page 33 of *Yes Is More: An Archicomic on Architectural Evolution*, where Ingels outlines his "both/and" philosophy and uses the phrasing "sustainability is hedonistic, affordability is sexy, utility is playful." Multiple reputable sources cite this exact wording, confirming its authenticity.

Background

Bjarke Ingels Group (BIG) published *Yes Is More* as a graphic manifesto that challenges binary thinking in architecture. The book promotes a optimistic, integrated approach to design, coining the "both/and" concept to reconcile seemingly opposing goals such as sustainability and pleasure.

Verdict summary

The quote is accurately attributed to Bjarke Ingels in his 2009 manifesto *Yes Is More*.

Sources consulted