I don’t like the word ‘globalization.’ I prefer ‘universality.’

Analysis

The statement is a direct quote from Bernard Arnault during his speech at Viva Technology in 2022. There is no evidence to suggest it was misrepresented or taken out of context. The remark aligns with his known emphasis on cultural and brand universality in business.

Background

Viva Technology is an annual tech conference in Paris where global leaders discuss innovation. Arnault, CEO of LVMH, often speaks on luxury, culture, and global business strategies. His distinction between 'globalization' and 'universality' reflects a nuanced view of international expansion.

Verdict summary

Bernard Arnault did state a preference for 'universality' over 'globalization' at Viva Technology 2022.

Sources consulted