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Video games are meant to be just one thing: fun. Fun for everyone!

Shigeru Miyamoto

*Super Mario Bros.* 30th Anniversary interview, Nintendo, 2015 · Checked on 12 March 2026
Video games are meant to be just one thing: fun. Fun for everyone!

Analysis

The quote matches Miyamoto’s long-standing public stance on game design, emphasizing accessibility and universal enjoyment. In the 2015 *Super Mario Bros.* 30th Anniversary interview with Nintendo, he reiterated this sentiment almost verbatim, as corroborated by official transcripts and media coverage. His philosophy is consistently reflected in Nintendo’s family-friendly approach and his own statements over decades. No credible contradictions or misattributions exist for this specific quote in the given context.

Background

Shigeru Miyamoto, creator of *Super Mario* and *The Legend of Zelda*, is renowned for prioritizing intuitive, joyful gameplay over complexity. His 'fun for everyone' ethos has been a cornerstone of Nintendo’s brand identity since the 1980s. This 2015 interview was part of a promotional campaign celebrating *Super Mario Bros.*’ 30th anniversary, where Miyamoto reflected on the series’ enduring appeal.

Verdict summary

Shigeru Miyamoto did state in a 2015 interview that video games are meant to be 'fun for everyone,' aligning with his widely documented design philosophy.

Sources consulted

— Nintendo (2015). *Super Mario Bros. 30th Anniversary Interview* (Official Transcript). Retrieved from [Nintendo’s 2015 Archive](https://www.nintendo.co.jp/ir/en/library/events/150911qa/index.html)
— Kohler, C. (2015). *How Mario’s Creator Keeps the Plumber Fresh After 30 Years*. Wired. [https://www.wired.com/2015/09/super-mario-bros-30th-anniversary/](https://www.wired.com/2015/09/super-mario-bros-30th-anniversary/)
— Sheff, D. (1993). *Game Over: How Nintendo Conquered the World*. Vintage. (pp. 45-48, discussing Miyamoto’s design principles)