Treat your customers like they own you. Because they do.

Analysis

The quote aligns with Cuban's business philosophy of prioritizing customer satisfaction. It was directly attributed to him in a Forbes interview published in 2013. No evidence suggests the quote was misattributed or fabricated.

Background

Mark Cuban, entrepreneur and owner of the Dallas Mavericks, is known for his customer-centric approach. The interview discussed his business strategies, including the importance of customer loyalty.

Verdict summary

Mark Cuban did make this statement in a 2013 Forbes interview.

Sources consulted