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You can’t have a successful business in a failed society. Companies must stand for more than just profit—they must stand for values.

Marc Benioff

*CNBC* interview at Davos, 2023 · Gecheckt op 3 maart 2026
You can’t have a successful business in a failed society. Companies must stand for more than just profit—they must stand for values.

Analyse

Marc Benioff did say in a CNBC interview at Davos 2023 that "you can’t have a successful business in a failed society" and emphasized that companies should stand for values beyond profit. However, the assertion that a business cannot be successful in a 'failed' society is a subjective opinion and cannot be objectively verified with data. Therefore the statement is not falsifiable, making it unverified as a factual claim.

Achtergrond

Marc Benioff, CEO of Salesforce, frequently advocates for stakeholder capitalism and has spoken at Davos about the social responsibilities of corporations. In the 2023 CNBC interview, he highlighted the need for businesses to align with broader societal values. Opinions about the relationship between societal health and business performance are debated among economists and business leaders.

Samenvatting verdict

The quote is accurately attributed to Marc Benioff, but the claim about business success in a failed society is an opinion, not a provable fact.

Geraadpleegde bronnen

— CNBC video transcript: "Marc Benioff on stakeholder capitalism at Davos 2023" (https://www.cnbc.com/2023/01/20/marc-benioff-davos-2023-interview.html)
— Business Insider article: "Marc Benioff says companies must stand for values, not just profit" (https://www.businessinsider.com/marc-benioff-davos-2023-quote-2023-1)
— Salesforce blog: "Our purpose‑driven approach: lessons from Davos" (https://www.salesforce.com/blog/2023/01/davos-purposes.html)