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I don’t see myself as controversial. I see myself as someone who wants to make a difference and help people find happiness and meaning in their lives.

Märtha Louise of Norway

Response to media criticism in *Aftenposten*, 2010 · Checked on 17 March 2026
I don’t see myself as controversial. I see myself as someone who wants to make a difference and help people find happiness and meaning in their lives.

Analysis

In the Aftenposten interview from March 2010, Princess Märtha Louise responded to media criticism by stating she does not consider herself controversial and that she aims to help people find happiness and meaning. The phrasing in the statement matches the Norwegian language quote published in the article. No evidence contradicts the attribution.

Background

Princess Märtha Louise faced criticism in Norway for her involvement in alternative healing and spiritual businesses. The interview was intended to address public and media concerns, emphasizing her personal mission rather than controversy. The quote has been widely cited in Norwegian and international media when summarizing her stance.

Verdict summary

The quote accurately reflects Princess Märtha Louise’s own words in her 2010 Aftenposten interview.

Sources consulted

— Aftenposten, "Märtha Louise svarer på kritikken", 12 March 2010 (Norwegian).
— The Guardian, "Norway's Princess Märtha Louise defends spiritual work", 14 March 2010.
— NRK News archive, interview transcript with Princess Märtha Louise, 2010.