Analysis
The quote—*'Se eles não têm vergonha de ser rico, eu não tenho vergonha de ser pobre.'* (transl. *'If they aren’t ashamed of being rich, I’m not ashamed of being poor.'*)—was widely reported in Brazilian media during Lula’s 2002 campaign. It aligned with his broader narrative of contrasting his humble origins (a former factory worker and union leader) with the elite political establishment. Multiple credible sources, including campaign coverage and biographical accounts, confirm the authenticity of the remark. No evidence suggests misattribution or fabrication.
Background
Luiz Inácio Lula da Silva, a co-founder of the Workers’ Party (PT), ran for president in 2002 as a leftist candidate championing social justice and wealth redistribution. His working-class identity was central to his appeal, particularly in a country with stark inequality. The quote encapsulates his populist messaging, which resonated with voters and contributed to his eventual victory that year.
Verdict summary
Lula did make this statement during his 2002 presidential campaign, and it accurately reflects his rhetorical emphasis on his working-class background at the time.