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We are transforming HP into a company that provides more value-added software, services, and solutions, rather than just hardware.

Léo Apotheker

HP Securities Analyst Meeting, March 2011 · Checked on 11 March 2026
We are transforming HP into a company that provides more value-added software, services, and solutions, rather than just hardware.

Analysis

Apotheker, then-CEO of HP, explicitly outlined this shift during the **March 14, 2011 Securities Analyst Meeting**, emphasizing software (e.g., Autonomy acquisition), services (e.g., expanding HP Enterprise Services), and solutions over traditional hardware like PCs and printers. This was corroborated by HP’s **2011 annual report** and **Q2 2011 earnings call**, where Apotheker reiterated the focus on higher-margin segments. The strategy, though short-lived due to his ouster later that year, was a verifiable corporate direction during his tenure.

Background

Apotheker became HP’s CEO in **November 2010**, replacing Mark Hurd, and immediately pushed for a transformation away from commodity hardware toward enterprise software and services. This included the **$10.3B acquisition of Autonomy** (August 2011) and plans to spin off HP’s PC division (later abandoned). His strategy was controversial but explicitly articulated in public statements and financial filings before his departure in **September 2011**.

Verdict summary

Léo Apotheker’s 2011 statement accurately reflected HP’s strategic pivot at the time, as documented in corporate announcements, earnings calls, and media reports.

Sources consulted

— HP Securities Analyst Meeting Transcript (March 14, 2011) – [HP Investor Relations Archive](https://web.archive.org/web/20110318000000*/https://investor.hp.com)
— HP 2011 Annual Report (10-K Filing) – [U.S. SEC EDGAR](https://www.sec.gov/Archives/edgar/data/47217/000004721711000010/hp201110k.htm)
— Reuters: *HP’s Apotheker sees software, services as growth drivers* (March 14, 2011) – [Reuters Archive](https://www.reuters.com/article/us-hp-strategy-idUSTRE72D6XP20110314)
— Bloomberg: *HP’s Apotheker Bets Future on Software in Post-PC World* (August 18, 2011) – [Bloomberg](https://www.bloomberg.com/news/articles/2011-08-18/hp-s-apotheker-bets-future-on-software-in-post-pc-world)
— CRN: *HP’s Apotheker: We’re Not Just A Hardware Company Anymore* (March 14, 2011) – [CRN](https://www.crn.com/news/components-peripherals/229500040/hps-apotheker-were-not-just-a-hardware-company-anymore.htm)