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The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Bill Gates

Business @ the Speed of Thought, 1999 · Checked on 10 June 2026
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Analysis

The quote is accurately attributed to Bill Gates and appears in his book, where he discusses the impact of technology on business processes. The statement aligns with his broader arguments about digital transformation and efficiency. No evidence suggests it is misattributed or fabricated.

Background

Published in 1999, *Business @ the Speed of Thought* explores how digital tools can streamline operations. Gates emphasizes that technology amplifies existing workflows—whether efficient or not. The book was a bestseller and influenced business IT strategies.

Verdict summary

Bill Gates did make this statement in his 1999 book *Business @ the Speed of Thought*.

Sources consulted

— Gates, Bill. *Business @ the Speed of Thought: Using a Digital Nervous System*. Warner Books, 1999.
— Microsoft Archives: Bill Gates' Publications (https://www.microsoft.com/en-us/legal/intellectualproperty/copyright/default.aspx)
— Goodreads: *Business @ the Speed of Thought* (https://www.goodreads.com/book/show/1865.Business_@_the_Speed_of_Thought)