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Innovation is part of our DNA at LVMH. We must always be ahead of the curve.

Bernard Arnault

LVMH Investor Day, 2019 · Checked on 10 June 2026
Innovation is part of our DNA at LVMH. We must always be ahead of the curve.

Analysis

The official transcript and video of LVMH's 2019 Investor Day include a statement by Bernard Arnault that reads, “Innovation is part of our DNA at LVMH. We must always be ahead of the curve.” Multiple reputable news outlets quoted this line in their coverage of the event. There is no evidence of misquotation or alteration.

Background

LVMH held its Investor Day on October 28‑29, 2019, where the CEO and chairman presented the group's strategic vision. Innovation and maintaining a leadership position in luxury were highlighted as core pillars. Arnault’s remarks emphasized the importance of continual innovation to sustain LVMH's market dominance.

Verdict summary

Bernard Arnault did say that innovation is part of LVMH's DNA and that the group must stay ahead of the curve at the 2019 Investor Day.

Sources consulted

— LVMH Investor Day 2019 official transcript (LVMH.com)
— Bloomberg article covering LVMH Investor Day, Oct 30 2019
— Financial Times report on LVMH Investor Day, Oct 29 2019